Ekon is in the middle of an important client meeting when his phone starts buzzing. Assuming an emergency, he excuses himself and takes the call. However, the call is from an insurance sales agent regarding a new health scheme. Visibly appalled, Ekon hangs up and slams the phone down.
On the other side, the sales agent, Mary wonders what went wrong. She immediately moves on to another lead only to receive a call on her mobile number. Not wanting to miss what might be an important message, she takes it. The person on the line is another sales agent offering a housing scheme. Mary instinctively wants to slam down the receiver, but she does not. A thought strikes her. They have been making cold calls at all hours. This is precisely what went wrong with the previous customer.
Mary communicates the problem to the team lead, and they decide to find a different approach. The team realizes that cold calls hardly work for brands anymore.
More brainstorming and research bring them to the conclusion that a strategized SMS engagement plan is the best way to reach out to their audience. The company already has hundreds of customers. All they need to do is collate their databases and send the right text message.
Before they begin sending them out, it is necessary to have an efficient SMS marketing system for regular delivery and response. The Insurance Agency decides to sign up with Kirusa’s Konnect portal that offers a robust strategized set of bulk SMS solutions.
Initiating a Bulk SMS Marketing Campaign
- The Konnect CPaaS portal offers a free trial for users to register and activate a new account.
- Upon successful account activation, the insurance agency is asked to select a Sender Mask. The Sender Mask is the identity of the SMS sender. Brands can use a custom name or number as the preferred Sender Mask.
- They are then asked to upload a list of those to whom the messages are to be sent. The option of a DND or do-no-disturb filter is provided to prevent them from sending promotional SMS to people who have unsubscribed.
- The agency uploads its content or message on the platform and schedules a preferred shoot-off time.
- They also have a complete metric to keep track of deliveries and response rate s. The Konnect CPaaS portal also offers tools to evaluate the ROI of the bulk SMS messaging campaign.
Complementing Your Bulk SMS Marketing Campaign
The Agency also takes effective measures to generate quality leads for their scheme. This is also to ensure that word gets around quickly amongst as many people as possible. Hence, they advertise the insurance policy across various media channels with an SMS code. This serves as the CTA or call-to-action.
People who see the advertisement send a text to the number and express interest regarding this policy. The Insurance Agency captures the phone number of the sender. This is how a lead is generated. The agency sales team then reaches out to these leads to turn them into customers.
Bulk SMS services are an effective method to gain traction for your business. In an era where online media has taken centre-stage, SMS remains the most accessible means of communication.
Those who believe in the value of mobile as a digital medium can use it effectively. One must also remember that SMS marketing methods should not be implemented in isolation. It is always a good idea to integrate them with various channels. An omnichannel experience provides leeway for maximum customer engagement.