This article will elaborate on the advantages of utilizing missed call marketing solutions for voting/ election campaigns.
We are already aware that missed call marketing is the most viable and cost-effective inbound marketing medium. It offers numerous use-cases and makes an entire campaign easier for both the enterprise and its audience.
Its ability to generate interest amongst buyers without being intrusive is remarkable. Similarly, one can prompt interested people to cast their vote via missed call marketing.
Unlike other voting channels like SMS or online polls, missed calls are more accessible and less time-consuming. Anybody with a mobile can easily participate in the campaign by just leaving a missed call.
Overcoming Disadvantages of Alternate Mediums
Before we explore missed call marketing as a favorable voting channel, let’s understand the challenges of alternative voting mediums- like SMS.
SMS has long been a favorite voting tool, and numerous campaigns have encouraged voters to use the same. However, it’s a long-drawn process that takes out the zeal.
- To begin with, SMS involves multiple steps – opening a message from the campaigners, trying to understand the process, figuring out the short-codes, typing, dialling the correct number.
- It costs money and hence, a lot of people refrain from participating.
- There are significant chances of sending the wrong code and voting for the unintended candidate altogether.
Advantages of Missed Call Marketing for Voting and Elections
On the other hand, users face none of these with missed calls. Following are the advantages-
- The user is not charged an ounce for leaving a missed call
- One merely dials the number and rest is upon the organization
- The organizer automatically sends an acknowledgement SMS to the caller. An acknowledgement SMS after a Missed Call is highly recommended and is recorded by the system. SnapCall from Kirusa Konnect CPaaS makes this step mandatory.
Considering that missed calls rarely pose any barriers, enabling them during an election is the best way to encourage voters. This is the best method to initiate a direct-call-to-action (CTA).
How to launch a Missed Call Marketing Campaign for Voting?
You can quickly launch a missed call campaign during contests or elections using SnapCall from Konnect CPaaS. The steps are as follows-
- Sign up for a trial on the SnapCall portal of Konnect CPaaS.
- Pick a number – long or short number – depending on your campaign requirements.
- Follow by advertising your campaign message and the number across various platforms.
- Set up the automated SMS message that is sent to the user, as an acknowledgement of the missed call.
- Configure the active hours of the campaign. You can choose to keep the voting lines open 24 hours a day, or restrict it from 6 am to 9 pm. This feature allows numerous customizations and adds value to your campaign. Votes registered only during business hours are counted/registered.
- Configure the duration of the campaign – for e.g. – valid from 1-15 Aug 2018.
- Visualize the number of votes in real time from the reports dashboard.
Alternately, you can also download the campaign reports in PDF format from the Konnect CPaaS dashboard.
Wrapping Up
In conclusion, anybody seeking to leverage their campaign can count on SnapCall. One has to remember that missed call marketing does not entail a hundred percent success rate unless we advertise across other channels. For the best ROI, utilize every possible means of communication.
Having elaborated the advantages of SnapCall as a campaign booster, let’s remind you that this is only one bit of what it does. SnapCall is an efficient missed call marketing tool that offers many other use cases. If you are still wondering, sign up for a 30-day free trial and find out!
Related Pages-
Missed Call Marketing for NGOs and Charities | Missed Call Marketing for Lead Generation | SnapCall | Missed Call Marketing