Lead generation is a crucial component in businesses, without which we would be shooting in the dark. Collecting credible leads is serious business, and you don’t want to depend on a third agency to get this done.
If you run a small business and don’t want to invest in very taxing methods, we suggest missed call marketing. It is the most cost-effective way to gather quality leads without being intrusive.
This article will give you in-depth details on the successful implementation of missed call marketing for lead generation.
Why a Missed Call Campaign?
One of the best things about missed call marketing is the fact that it is the customer who has shown genuine interest without being pushed.
Any new or small business can go a long way with this process. All you have to do is put your message across various advertisement channels along with the number to prompt an interested person.
Getting somebody to call you is a classic case of pull marketing. This is of specific importance because several businesses often fail while trying to generate leads or attract customers via other mediums. On the other hand, missed calls are always solicited, and you know that you are dealing with a more informed and decisive prospect.
Kick-starting your Missed Call Marketing Campaign
If you want less hassle and significant leeway, SnapCall from Konnect CPaaS portal is your friend. It is a low-budget platform that quickly kick-starts any campaign
Now, imagine you are an agency with a new insurance policy eager to beef up your database with good leads. This is how SnapCall will help-
- Sign up for a trial on the SnapCall portal of Konnect CPaaS.
- Pick a number – long or short number – depending on your campaign requirements. This is the direct call-to-action (CTA) that interests the prospective buyer.
- Follow by advertising your policy message and the number across various platforms.
- Setup the automated SMS message that is sent to the user, as an acknowledgment of the missed call.
- Configure the active hours of the call. You can choose to keep the lines open 24 hours a day, or restrict it from 6 am to 9 pm. Remember that this feature allows numerous customizations.
- As soon as you receive a missed call, capture the caller’s number and continue the process.
- Send a confirmation SMS via Konnect CPaaS and get back to the caller with required details.
- Continue the exercise, and you have a comprehensive database of your clients. This can be further used to work towards more policies and products while generating new leads.
In conclusion, SnapCall is a fantastic inbound marketing tool for any business seeking to adopt a low-budget and high feedback approach towards lead generation. One has to remember that missed call marketing does not entail a hundred percent success rate unless we advertise across other channels. For the best ROI, utilize every possible means of communication.
Apart from lead generation, SnapCall also offers various other use cases. It is a single platform for multiple occasions. Sign up for a 30-day free trial and take your pick!
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Missed Call Marketing for NGOs and Charities | SnapCall | Missed Call Marketing | Missed Call Marketing for Voting and Elections