Tag: promotional sms

Bulk SMS Marketing – The Ultimate Guide

Did you know that Bulk SMS Marketing is one of the most prolific forms of communication in the 21st century? In today’s mobile-first, always-online world, SMS is still one of the reigning forms of communication.

Form critical transactional messages – such as a credit card charge, to promoting discount offers – SMS marketing is a significant component in the modern marketer’s stack.

In this article, we’ll explore everything about bulk SMS marketing – from its definition to its capacity to add value to business communication. Along the way, we’ll debate a debunk a couple of myths, and show you how to get started using the Konnect CPaaS portal.

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The Increasing Invasion of Promotional vs Transactional SMS in your Inbox

In this age of aggressive marketing, every mobile subscriber is familiar with the many promotional and transactional SMS that occupies their inbox.

SMS advertising is one of the most widely used, low-cost marketing techniques that reach out to millions of existing or prospective buyers.  Sources suggest that 90 percent of the world would have a mobile subscription by 2020 and users are more likely to check their mobile phones, thereby, making SMS advertising the preferable channel for marketing.

Here’s the problem:

Owing to its universality, SMS advertising also has a lower click-through rate (CTR) compared to other forms of internet-based marketing. In other words, promotional SMS aren’t as effective as they used to be.

In this article, we’re going to explore how to leverage transactional SMS in order to secure better impressions and CTRs in our SMS advertising campaigns.

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