How to Set Up Your First Marketing Campaign with Konnect

A manufacturing firm, Starlight has begun its new CSR project that seeks to sponsor the construction of dams in a nearby district. Heavy rainfalls strike the region every year, and people are in dire need of reservoirs to hold the floods and sustain agriculture.

While the company decides to contribute 5 per cent of its profits, calculations reveal that the amount would never suffice. The obvious solution is a donation drive. They begin making calls to existing customers on the database.

After a few weeks, the team realizes that people hardly show any enthusiasm during these calls. The conversations seem to make people uncomfortable, and many of them have stopped responding.

If things continue at the same pace, Starlight will never meet its target. The team decides to take a break from cold calls and brainstorm.

A few meetings and open discussions bring forth the conclusion that a strategized SMS campaign could be their hope.

What is SMS Marketing?

The Company chooses to adopt the timely tactic of SMS marketing for their donation drive instead of making cold colds.

To have a more systemized approach, they also look for an efficient SMS campaign provider for regular delivery and response. Thus, begins their first marketing campaign with Kirusa’s CPaaS portal, a versatile platform which also offers a complete set of SMS marketing services.

 Initiating the Campaign

 

Bulk SMS

After successful account activation and getting a sender mask on Konnect, Starlight uploads a list of all those to whom messages are to be sent. They also select the DND or don-not-disturb filter to avoid sending SMS to people who have unsubscribed.

The Company uploads its content or message on the platform and schedules a preferred shoot-off time. It also gets a complete metric to keep track of deliveries and response rates.

The Konnect CPaaS portal also offers tools to evaluate the ROI of the bulk SMS messaging campaign. Kirusa Konnect’s CPaaS portal provides a reliable platform for bulk SMS messaging, enabling marketers to send bulk SMS messages with just a few clicks. Konnect provides a classic SMS outreach campaign, using which promotional, informational and transactional messages can be easily communicated

Inbound SMS

Starlight makes the most of its campaign by advertising the message across social media and other forums as well.  They display the SMS codes in case people want to reach out to them for further information. Later, the audience is to receive a customized message as a response to the inbound SMS.

Kirusa Konnect’s inbound SMS solution can be availed to create a dedicated SMS communication channel for its users. One has to simply SMS a predefined message to a short code to connect. It has multiple applications ranging from lead generation campaigns to voting contests and information on-demand services.

SMS Tagging

Transactional SMS tend to have a higher click-through rate (CTR) compared to promotional SMS because they contain personalized information about the client’s account and transactions. What if there was a solution enterprise could use to leverage higher impression and mindshare of transactional SMS and use them for promotional messaging?

Similarly, the company inserts its message and codes within transaction SMS or billing details to its customers.

In conclusion, the company starts getting impressive leads in a couple of months. Apart from SMS marketing, the team also utilizes other communication platforms for an omnichannel experience. Several people find resonance with the cause and start contributing to the fund.