Bulk SMS is a powerful tool to boost your mobile marketing campaign. With almost 98% open rates surpassing other forms of marketing across email or social media, SMS continues to be the most ubiquitous methods to reach out to users.
The reasons are as follows:
- Bulk SMSes are the most convenient and cost-effective means to reach out to your audience without hassles. By signing up with a reliable bulk SMS provider, one can send hundreds of messages with the click of a button.
- Owing to its higher open rate compared to any other medium, SMSes have more chances of being read.
- With SMSes, you have better chances of implementing a clear call-to-action or CTA and generate better response rates.
- Almost everybody owns a mobile phone whether they have an interconnect connection or not.
- SMS gives you the chance to keep it short, concise, and simple. You can get the message across in a few words without taking the reader’s time.
Therefore, a few tips to remember before you begin shooting out your promotions:
- Include incentives for the user. Why would anybody bother reading your messages unless they are getting a discount or an offer?
- Do not go ballistic with the messages on a single day. Constant messaging and promotions irk your users, and it should be moderate, exclusive and personalized. Hence, it is a good idea to update the client database, and see how each user differs based on their age and location. Make efforts to customize what you are sending and do not copy your competitors all the time.
Try Kirusa Konnect’s Bulk SMS Service, where you can customize messages while also keeping track of the delivery and ROI metric.
- If you regularly send billing or transaction details to customers, you have an excellent opportunity to initiate a clear call-to-action using the extra whitespace. Just make sure that the codes, keywords or offers blend well with the transactional message and do not lose their importance. You may even look up quite a few SMS marketing services that enable this.
Kirusa Konnect has a feature called SMS Tagging that lets the company insert messages and codes within transaction SMS and billing details. Transactional SMS tend to have a higher click-through rate (CTR) compared to promotional SMS because they contain personalized information about the client’s account and transactions.
- Most people scroll through apps and social media accounts before noticing SMSes. Social media trends and updates significantly influence our buying decision and promotional SMSes act like a ‘final push.’ Hence, it is a great idea to integrate WAP links into your SMS that direct people to your site or app.
Kirusa Konnect is an affordable provider of Bulk SMS service, which apart from boosting SMS marketing and keeping track of your success metrics, offers tools to evaluate the ROI of bulk SMS messaging campaigns.