Category: Communication As A Service Platform

Reasons for Engaging your Customers with Bulk SMS

Meet Bulk SMS, the less celebrated champion of the Marketing world. No amount of digitization, social media usage, content marketing, influencer marketing, so on and so forth, would replace the ubiquity and familiarity that mobile messaging brings to both customers and enterprises.

Any organization or business can get neck-deep in soup agency is neck-deep in soup if they fail to attract buyers to a specific product or scheme. Think about the product/sales team’s unsuccessful attempts to pull buyers despite providing the best.

Sometimes, we employ the most sophisticated channels of communication, but the last key happens to be in our backyard. Same is the case with SMS, with 98 percent open-rate, surpassing all other means of mobile and digital marketing like cold calls, emails, etc. SMS marketing is direct and capable of reaching out to thousands of people.

Why is it that some businesses lag in terms of leads and sales despite the best marketing strategies? That is because they forget to integrate the most critical tool-Bulk SMS.

Following are the reasons why SMSes are a critical channel to reach out to your audience.

Promotions!

Most of us receive promotional SMSes with specific coupons and discounts during a fixed hour of the day. For example, doesn’t a lunch coupon arriving a few hours before your meal make more sense? Similarly, the beginning of a financial year (April) is the best time to shoot off to advertise your insurance, loan or health schemes. Bulk SMS marketing is an excellent way to go about it because people cannot avoid catching a glimpse of their SMSes if not their emails.

Be Precise

Just because you are allowed to send hundreds of messages in a day, do not get carried away. Constant messaging and promotions irk your users, and it should be moderate, exclusive and personalized. Hence, we must always brush up our client database.

Last but not the least, avoid copying other brands as much as possible when it comes to discounts and offers. Be original. With the help of Kirusa Konnect’s Bulk SMS Service, you can customize your messages while also keeping track of the delivery and ROI metric.

Watch out for those Whitespaces

Companies that regularly send billing or transaction details to customers can add shorter promotional messages to their transactional SMSes. It is an excellent opportunity to initiate a clear call-to-action with the extra codes. Just make sure that the codes, keywords or offers blend well with the transactional message and do not lose their importance. You may even look up quite a few SMS marketing services that enable this.

Kirusa Konnect has a feature called SMS Tagging that lets the company insert messages and codes within transaction SMS and billing details. Transactional SMS tend to have a higher click-through rate (CTR) compared to promotional SMS because they contain personalized information about the client’s account and transactions.

United We Stand

Remember that people scroll through food delivery apps and social media accounts before noticing SMSes.Social media trends and updates significantly influence our buying decision and promotional SMSes act like a ‘final push.’ Hence, it is a great idea to integrate WAP links into your SMS that direct people to your site or app. The next time somebody needs service, they will perhaps browse through your website first.

Do not mislead your Customer

SMSes also be an excellent means to let customers know where you are located. A lot of brands forget to mention this, resulting in a confused person who does not know where to redeem the offer. If you have customers worldwide, it is all the more important to have a good track of locations and time zones. International SMS marketing services are an excellent way to figure this out.

In conclusion, using bulk SMS is extremely crucial to any business. The social media can get overwhelming for a buyer with its unending images and options. Treat it as the sweet spot for SMS marketing. An on-point, short, relevant and timely SMS can score where social media lags.

How to Win Big in the CPaaS Companies?

What is CPaaS?

By definition, Communication Platform as a Service or CPaaS is a cloud-based delivery model that allows organizations to add real-time capabilities such as voice, VoIP video, APIs, business data services, etc. Following are the ten reasons as to why businesses need CPaaS.

The best organizations are those who prioritize their internal and external communication, conveying strategic vision and messages to the last bit of execution.

Hence, in today’s highly competitive industry, how do you make it big in the cloud communication platform market? Following are a few things to consider.

  • Customer Service: Growing transactions across sectors such as IoT, mobile payments, banking, marketing activities, etc. are driving trends in customer loyalty and retention. While we know that enterprises are ramping up cloud communication platforms, your ability to make a difference relies heavily on the customer service. No amount of chatbots or omnichannel experience will help if you do not offer direct communication.
  • More Leeway for Development and Innovation: Enterprises need to regularly stay updated with the latest in communication applications to retain and pull customers. Consumers are increasingly comfortable with switching over to a different service or provider if their demands are not met. Therefore, CPaaS users require platforms that allow them to integrate the latest developments in the cpaas market.
  • Cloud Infrastructure: A logical network along with robust cloud infrastructure is a must. CPaaS providers with enough network carriers so that it is easier to carry out inbound and outbound communications. For example, Kirusa’s Konnect CPaaS Portal which offers a comprehensive suite of inbound and outbound communication tools enables you to connect with the target audience via mobile phones through its partnership with several network carriers.
  • Wide Variety of APIs: Assess the scalability of your Its length, breadth, and depth should be able to accommodate your organization’s evolving needs. For example, if you have to include touch-to-video-chat features to a customer-facing smartphone app within a year, you don’t want your client consulting another vendor.
  • Secure communication has become a significant concern because accessing CPaaS vendor APIs requires the use of credentials. If not handled with care, exposed credentials allow third-parties to access the company’s infrastructure.

The CPaaS space is a fast-moving market, and opportunities are numerous. It is also a battleground for cpaas companies to keep up with existing trends and engage in the best possible manner with customers.

9 Up-and-Comers to Watch in the CPaaS Industry

Communications Platform as a Service or CPaaS has set new benchmarks for enterprise communication. Gone are the days when delivering quality customer experience required elaborate back-end infrastructure. Today, CPaaS portals allow data communication, instant messaging for business, VoIP phone system for business, etc., yet one does not need to sit around and create rigorous workflows.

In this article, we will look 20 Up-and-Comers in the CPaaS ecosystem, which are transforming the face of integrated marketing communication.

  • More businesses are competing to provide an Omni-channel Experience to their customers. While SMS is a valuable tool for enterprise engagement, brands are reaching out to users across OTT channels.

  • It has highly reduced fragmentation in the customer journey by integrating messaging, video, and voice.

  • Visual tools and media are easier to handle and are becoming crucial in targeting the audience.

  • The scalability of CPaaS allows the user to up their workflow with engagement metrics. By that, Big Data and AI are becoming critical components of communication.
  • With the advent of Augmented/Virtual Reality, CPaaS is also accommodating these features, thereby, providing an edge to the user.
  • Considering that enterprise communication has kicked off ever since the advent of Application-to-person messaging or A2I, bots (which support the A2P business model) have become commonplace.
  • Juniper Research estimates that the value of CPaaS industry has grown by fifty percent to $ 1.6 billion, and is set to quadruple by $ 6.7 billion by 2022.
  • Smaller organizations are at par in the race to provide the best communication experience to their users, owing to the increasing affordability of CPaaS portals.
  • Secure communication has become a significant concern because accessing CPaaS vendor APIs requires the use of credentials. If not handled with care, exposed credentials allow third-parties to access the company’s infrastructure.

The CPaaS space is fast-paced, and companies who do not keep up with existing trends will have a hard time catering to customer expectations.

Why Should You Spend More Time Thinking About CPaaS?

If you are yet to adopt Communication Platform as a Service for your business communication programme, consider looking for a suitable CPaaS provider.

By “suitable” we mean a communication platform that not only offers flexible pricing but lets you take advantage of its entire architecture and adjusts according to your business model. In today’s competitive CPaaS market, you will come across myriad providers who offer numerous value propositions. However, before signing the contract with a provider, consider your strategic business goals rather than short-term propositions.

Hence, the following are five crucial points all business-owners must remember:

  • CPaaS solutions are great for certain use cases- embedding new features such as an app, video, click-to-call, voice, messaging, etc. However, in such cases, CPaaS takes on a tactical response to single-point issues, eventually spreading throughout the organization due to the lack of a strategic direction. Hence, choose a provider that offers scalability to prevent the costs and management of these services from getting out of control. 

 

  • Ensure that the vendor has a robust API that lets you leverage your existing communication infrastructure. At the same time, organizations must be aware of their unique communication challenges, according to which CPaaS should be strategically leveraged.

 

  • There has to be constant interaction between the vendor-developers and those who use it, one that surpasses traditional support channels. An active user/developer community thrives on shared practices, codes, tools, and skills. Developers who are more willing to share the same with their users are more capable of implementing their features well. While application developers are critical stakeholders in the CPaaS industry, we also need to look out for the line-of-business users who do not have coding skills. 

 

  • The CPaaS market has seen accelerating growth over the last few years. Naturally, we have several big and small players with vibrant API tools and cloud services who claim to be “disruptors.” While making your decision, examine the longevity of a potential vendor because it determines whether they have been adaptive or not.

Therefore, besides thinking about getting a platform for your business communication, there are several criteria to consider.

 

 

7 Compelling Reasons Why You Need CPaaS

Besides sales, companies continuously strive to deliver the best experiences to their customers. A crucial part of this exercise is maintaining unbroken internal and external communication, but how often do we convey our strategic vision each time we deliver something? Are we sending out the right messages through every point of contact and execution?

We may have the best processes at work, but without contextual communication the scope of customer engagement is limited. This why we need CPaaS.

What is CPaaS?

By definition, Communication Platform as a Service or CPaaS is a cloud-based delivery model that allows organizations to add real-time capabilities such as voice, video, APIs, etc. Following are the ten reasons as to why businesses need CPaaS.

  • Contextual Communication: In a highly competitive digital universe, customers are using various channels of communication, and these channels are no longer exclusive. Switching to a different channel right after the transaction creates a loss of context for the customer. Whereas, a unified interface sustains the engagement with your brand.
  • Secure Communication Channel: Every business needs to have a communication channel that is compatible with their processes and infrastructure. CPaaS enables a smooth flow of information inside and outside the Organization.
  • Embedded Communications: CPaaS optimizes workflows and business processes by integrating capabilities such as video and voice through APIs.
  • Cost-effective: The CPaaS market is flooded with high demand because it supports scalable communication features without relying on high-cost infrastructure.
  • Real-time Capabilities: With the emergence of data analytics, users can boost their workflow with user engagement metrics.
  • Leeway for Small Businesses: Smaller organizations are at par in the race to provide the best communication experience to their users, owing to the increasing affordability of CPaaS portals.
  • Cross-functional Property: Considering that Big Data and AI have become critical components of communication. They support numerous app and upgrades making CPaaS smarter. Automated self-service provide more leverage giving CPaaS the potential to work across sectors.

In conclusion, CPaaS is a must-have in today’s highly competitive environment.