What is CPaaS?
By definition, Communication Platform as a Service or CPaaS is a cloud-based delivery model that allows organizations to add real-time capabilities such as voice, VoIP video, APIs, business data services, etc. Following are the ten reasons as to why businesses need CPaaS.
The best organizations are those who prioritize their internal and external communication, conveying strategic vision and messages to the last bit of execution.
Hence, in today’s highly competitive industry, how do you make it big in the cloud communication platform market? Following are a few things to consider.
- Customer Service: Growing transactions across sectors such as IoT, mobile payments, banking, marketing activities, etc. are driving trends in customer loyalty and retention. While we know that enterprises are ramping up cloud communication platforms, your ability to make a difference relies heavily on the customer service. No amount of chatbots or omnichannel experience will help if you do not offer direct communication.
- More Leeway for Development and Innovation: Enterprises need to regularly stay updated with the latest in communication applications to retain and pull customers. Consumers are increasingly comfortable with switching over to a different service or provider if their demands are not met. Therefore, CPaaS users require platforms that allow them to integrate the latest developments in the cpaas market.
- Cloud Infrastructure: A logical network along with robust cloud infrastructure is a must. CPaaS providers with enough network carriers so that it is easier to carry out inbound and outbound communications. For example, Kirusa’s Konnect CPaaS Portal which offers a comprehensive suite of inbound and outbound communication tools enables you to connect with the target audience via mobile phones through its partnership with several network carriers.
- Wide Variety of APIs: Assess the scalability of your Its length, breadth, and depth should be able to accommodate your organization’s evolving needs. For example, if you have to include touch-to-video-chat features to a customer-facing smartphone app within a year, you don’t want your client consulting another vendor.
- Secure communication has become a significant concern because accessing CPaaS vendor APIs requires the use of credentials. If not handled with care, exposed credentials allow third-parties to access the company’s infrastructure.
The CPaaS space is a fast-moving market, and opportunities are numerous. It is also a battleground for cpaas companies to keep up with existing trends and engage in the best possible manner with customers.