Meet Bulk SMS, the less celebrated champion of the Marketing world. No amount of digitization, social media usage, content marketing, influencer marketing, so on and so forth, would replace the ubiquity and familiarity that mobile messaging brings to both customers and enterprises.
Any organization or business can get neck-deep in soup agency is neck-deep in soup if they fail to attract buyers to a specific product or scheme. Think about the product/sales team’s unsuccessful attempts to pull buyers despite providing the best.
Sometimes, we employ the most sophisticated channels of communication, but the last key happens to be in our backyard. Same is the case with SMS, with 98 percent open-rate, surpassing all other means of mobile and digital marketing like cold calls, emails, etc. SMS marketing is direct and capable of reaching out to thousands of people.
Why is it that some businesses lag in terms of leads and sales despite the best marketing strategies? That is because they forget to integrate the most critical tool-Bulk SMS.
Following are the reasons why SMSes are a critical channel to reach out to your audience.
Promotions!
Most of us receive promotional SMSes with specific coupons and discounts during a fixed hour of the day. For example, doesn’t a lunch coupon arriving a few hours before your meal make more sense? Similarly, the beginning of a financial year (April) is the best time to shoot off to advertise your insurance, loan or health schemes. Bulk SMS marketing is an excellent way to go about it because people cannot avoid catching a glimpse of their SMSes if not their emails.
Be Precise
Just because you are allowed to send hundreds of messages in a day, do not get carried away. Constant messaging and promotions irk your users, and it should be moderate, exclusive and personalized. Hence, we must always brush up our client database.
Last but not the least, avoid copying other brands as much as possible when it comes to discounts and offers. Be original. With the help of Kirusa Konnect’s Bulk SMS Service, you can customize your messages while also keeping track of the delivery and ROI metric.
Watch out for those Whitespaces
Companies that regularly send billing or transaction details to customers can add shorter promotional messages to their transactional SMSes. It is an excellent opportunity to initiate a clear call-to-action with the extra codes. Just make sure that the codes, keywords or offers blend well with the transactional message and do not lose their importance. You may even look up quite a few SMS marketing services that enable this.
Kirusa Konnect has a feature called SMS Tagging that lets the company insert messages and codes within transaction SMS and billing details. Transactional SMS tend to have a higher click-through rate (CTR) compared to promotional SMS because they contain personalized information about the client’s account and transactions.
United We Stand
Remember that people scroll through food delivery apps and social media accounts before noticing SMSes.Social media trends and updates significantly influence our buying decision and promotional SMSes act like a ‘final push.’ Hence, it is a great idea to integrate WAP links into your SMS that direct people to your site or app. The next time somebody needs service, they will perhaps browse through your website first.
Do not mislead your Customer
SMSes also be an excellent means to let customers know where you are located. A lot of brands forget to mention this, resulting in a confused person who does not know where to redeem the offer. If you have customers worldwide, it is all the more important to have a good track of locations and time zones. International SMS marketing services are an excellent way to figure this out.
In conclusion, using bulk SMS is extremely crucial to any business. The social media can get overwhelming for a buyer with its unending images and options. Treat it as the sweet spot for SMS marketing. An on-point, short, relevant and timely SMS can score where social media lags.