In the fast-moving ecosystem of conversational commerce over RCS, there is a need for users to be able to discover and connect to RCS bots, both from Android Messages and from Samsung Messages. Kirusa is launching Dotgo Bot Store, the first and only directory available for RBM agents globally. As RCS is gaining popularity, more and more RBM agents are being developed. Dotgo Bot Store is an easy-to-use and extremely relevant platform as it provides convenience and value to aggregators, brands and consumers. The platform can help brands attain more traction for their RBM agents and eventually witness a significant increase in engagement rate with consumers.
Our vision with Dotgo Bot Store is to have an open directory listing for RCS bots from all over the world and to facilitate a quick and easy way to search and connect to an RCS agent supported for the user – from the web, from a bot, and from the built-in client capabilities (e.g. Samsung messages).
Here are some of the advantages of listing a chatbot on Dotgo Bot Store:
Bot discovery – Users all over the world can search for RCS chatbots on Dotgo Bot Store, from the web, or from the directory bot. The search can be based on their country, carrier, name and even their use case like ‘Travel’.
‘Connect-Me’ Feature (P2A trigger) – Users can go through the bot details, screenshots and if it interests them they can connect to it directly from the directory. This will be a trigger to the enterprise to send the first RCS message to the user’s phone number.
Snapcall numbers (P2A trigger) – For each bot entered by the developer, Dotgo Bot Store assigns a unique snapcall number to the bot. Users who discover the bot can drop a missed call to this number from their phone number. This will, in turn, trigger the enterprise to send the first RCS message to the user. This feature is available only for select countries.
One place for all – Developers can always keep the users updated on what’s new in the agent, latest updates, have promotional offers, view & manage user reviews, and do a lot more.
Bot Store – A Bot for discovery. Bot Store is pushed by carriers as the default search bot, and users can search for bots using Bot Store from Android and Samsung Messages. Any user using Bot Store can discover, explore and connect to their favourite bot right within the native Messages app!
We have the Dotgo Bot Store live at www.dotgo.com and continue to enhance it with additional features in a phased manner.
Communicating with target audience is extremely critical for any enterprise. This communication may involve transactional, promotional or informative exchange of details. Enterprises use various mediums such as email, SMS, calls and social media platforms to pass information to their audience. However, when it comes to sharing day-to-day transactional details or important updates, email and SMS are the most preferred communication channels used by enterprises. But as SMS has a much higher opening rate as compared to emails, SMS is widely adopted by enterprises globally.
SMS has been the foremost mobile messaging channel used for P2P (Person-to-Person), A2P (Application-to-Person) and P2A (Person-to-Application) messaging. P2P messaging stands for communication between two or more individuals, A2P messaging is when an enterprise sends a message to its audience from an application and P2A is when the audience initiates interaction with the enterprise via an application.
After reaching its peak in 2012 with nearly 8 trillion messages, SMS started to stagnate and decline. This was due to the introduction of smartphones and mobile internet that gave way to newer channels of communication. Messaging evolved and transitioned from SMS to IP (Internet Protocol) messaging. IP messaging is a two-way messaging channel over internet (mobile data, wifi). It includes OTT (over-the-top) apps and RCS (Rich Communication Service). OTT apps include WhatsApp, Facebook Messenger, WeChat, Skype, Viber, etc. while RCS is the telecom carrier supported evolution of SMS. RCS is touted as the next generation native messaging evolution that can transform the experience for Android users.
Why IP Messaging?
SMS is simple, instant and universal. The benefits of SMS made it an attractive medium for enterprise communication for years together. But with the rise of IP messaging, we are able to witness the limitations of SMS. IP messaging is a modern channel of communication whereas SMS is traditional.
IP messaging brings along appealing services and features that enable real-time communication and sharing of rich media content like never before. These channels are a low-cost alternative to SMS, additionally providing interactive & richer user experiences, innovative offerings, convenience and enhanced engagement. These varied reasons have led to IP messaging channels revolutionise P2P messaging across the globe and gain immense popularity. These channels have the advantage of a huge, ever-growing user base of individuals which is now being leveraged by enterprises for A2P and P2A messaging. Enterprises are opened to the opportunity of IP messaging as it can successfully create high levels of engagement and personalisation.
Features / Benefits of IP Messaging
IP messaging is a feature-rich messaging channel that supports two-way instant and interactive communication. It offers rich media features such as:
● Sharing of images, audio & video files
● Provide transactional details
● Location sharing
● Group chats
● Read receipts
● Performance metrics
Further, IP messaging improves the way enterprises converse with their audience by providing customised capabilities best suited for their need and to achieve the desired results:
Use-cases:
RCS: Subway
Goal: Subway wanted to get better conversions for their promotional offers Solution Implemented: Used RCS to send branded, visually attractive (pictures & video) based promotional messages.
Result Achieved: Secured 140% higher conversion than SMS and 60% higher click rate by Sprint subscribers.
Goal: MakeMyTrip (MMT) wanted to reduce the number of calls that its customer care centers receive about refund and e-ticket issues Solution Implemented: Used WhatsApp to bring the MMT Promise initiative to life and notify customers at every step of the process
Result Achieved: Secured 15% reduction in refund-related calls to customer care centers and 5X higher open rate for WhatsApp notifications compared to email
Goal: Lego sought to boost sales by offering consumers gift recommendations that would guide them through the company’s vast catalogue Solution Implemented: Used FB Messenger to create a bot that enhances the digital shopping experience by quickly helping people choose and buy the perfect gift
Result Achieved: Secured 3.4X higher return on ad spend for click-to-Messenger ads (compared to ads that linked to the LEGO website), 71% lower cost per purchase when clicking through to the Messenger experience and 1.9X higher value for website purchases made from click-to-Messenger ads.
With access to multiple RCS and OTT Messaging Platforms and a skilled team, Kirusa can conceive, develop and deploy applications to execute your IP Messaging strategy. Here’s how we can help you:
Design rich conversational experiences
Develop IP Messaging applications
Develop omni-channel bots combining the most important channels for your users
Integrate with existing applications, including SMS and IVR fallback
In the fast-moving ecosystem of conversational commerce over RCS, there is a need for users to be able to discover and connect to RCS bots, both from Android Messages and from Samsung Messages. Kirusa is launching Dotgo Bot Store, the first and only directory available for RBM agents globally. As RCS is gaining popularity, more and more RBM agents are being developed. Dotgo Bot Store is an easy-to-use and extremely relevant platform as it provides convenience and value to aggregators, brands and consumers. The platform can help brands attain more traction for their RBM agents and eventually witness a significant increase in engagement rate with consumers.
