The highly competitive atmosphere in enterprise communication calls for technologies that keep you ahead for bridging the gap between customers and relevant solutions.
Meanwhile, Application Programming Interface or APIs are on the rise, and it is essential to know how it benefits one’s customer communication channels.
What is an API?
API (Application Programming Interface) is a set of procedures that make way to develop applications which access the procured data of other applications or services. API is merely a set of communication protocols between components.
It offers you tools to build your software. A stable API would allow one to quickly develop their platform or interface by providing all the building blocks.
Understanding Voice and SMS APIs
Voice APIs serve as a bridge between enterprises and their customers. Using the power of voice technology, this tool developed using a simple API procedure understands the clients’ requirements and develops customized voice APIs. When you call a number which uses voice API, it automatically tracks the contact number of the person and saves it in its database to proceed further with outbound phone calls.
Your mobile or software application can automatically instruct the API regarding the way it wants to proceed forward with a call. Many leading businesses use voice APIs for good connectivity between its customers. For example, cab services use Voice APIs to automatically connect the person with the cab driver without providing personal information about the customer.
Similarly, Bulk SMS APIs use codes to send short messages to the customers using a software interface. It revolutionizes communication using codes and programming languages for better prospects of businesses. These voice and SMS APIs can be integrated into websites or mobile applications of the enterprises. Konnect uses Public Switched Telephone Network (PSTN) for connecting calls.
Following are the benefits of availing an API:
- With a Bulk SMS API gateway present across all your technological networks and business platforms, you can have a unified functional core to boost seamless communication.
- APIs offer flexibility and scalability, which means that you can easily integrate new features without seeking a third party’s assistance.
- It is a cost-effective solution considering expandability.
- You can make the most of its high transfer and delivery speed, and send hundreds of messages or make calls in the click of a button apart.
- A reliable SMS or voice API ensures data security.
- Enterprises can also send messages in various formats and get real-time reports on response and delivery.
Kirusa’s Konnect’s API offers both inbound and outbound messaging/call services to its users. Using the interface, one can execute robust marketing campaigns with reliable metrics and response rates.
It is effortless to use Konnect’s API services with the following steps:
- All you need to do is create an account on Kirusa Konnect’s website and log in.
- Konnect has a vast number of codes loaded in its code snippet among which one will be provided to you.
- You need to paste the code snippet provided by Konnect in your code base and proceed to pay for your API pack.
Well now you know how a voice API works, but you still may be in a dilemma as to what are the benefits of using these Voice APIs or SMS APIs?
- Send alerts and notifications
You can use voice API or SMS API to send account-related alerts automatically. Customers can be sent a reminder about a product, event, discount, etc.
- Call tracking and lead generation
By using APIs, enterprises can track and find the route of the customers in their marketing campaigns.
- Masked phone numbers
Enterprises can choose masked phone numbers where the buyer and the seller will be connected without disclosing their identities. Use Interactive Voice Response to generate sales by targeting the prospective customers’ list stored in the database using API.
Products of Konnect using its API are:
API call Snapcall
For example, Jumia is an online shopping app which uses Konnect’s API to get closer with its customers by solving their queries and requests.
When customers figure out a flash-call ad on the Jumia app and as and when they flash the number, it gets connected to Konnect’s Snapcall API, and their number gets stored. This process continues for every customer whenever they dial the flash-call number, and all these numbers are stored as leads. With Konnect, you can trigger voice calling using apps efficiently.
API call outbound SMS
When an API call is initiated to Konnect’s outbound SMS, an SMS is delivered to the user with a link to download the app.
API call voice OBD
To check the authenticity of the user, the Konnect API call sends an OTP number by calling instead of an SMS API. This happens when the user selects the OTP by call option. Now an API call is carried out to Konnect’s voice OBD (Outbound Dialer) to generate OTP through a call. Thereby, the user receives an outbound call.
API call Inbound SMS
Right after a few months of installing the app, the user is sent a customer SMS to draw the feedback of the user for making the required changes. The collected feedback from the user is stored in Customer Relation Management or Database for further decision making.
Now that you know about Konnect’s API services and its benefits, it would be a good idea to combine and use the Voice and SMS API tools. Sign up for a 30-day free trial and avail further.