The Unsung Hero of Marketing, SMS, also happens to be the most potent tool. As a direct channel of communication, SMSes have 98% higher open rates compared to emails or social media marketing. As long as you integrate Bulk SMS marketing with various platforms, the results are going to be optimal through the entire customer lifecycle.
Following are the five ways in which you can use SMS to supercharge your marketing campaign:
- Optimize your online platforms: Considering that SMSes have higher open rates and are read in less than three minutes, you have more chances of your conversion rates by including URLs within the messages. By making short-codes and keywords a part of your bulk SMS campaign, expect increased traffic website traffic and subscriptions.
- Use the Whitespace: The two-factor authentication and transactional SMSes that we send to users often have remaining whitespaces that can be utilized to add shorter promotional codes or URLs. It is an excellent opportunity to initiate a clear call-to-action by making sure that they blend well with the transactional message and do not lose their importance. You may even look up quite a few SMS marketing services that enable this.
Kirusa Konnect’s SMS Tagging is a unique service that solves this problem by sending promotional messages alongside transactional SMS. The promotional message is added, or ‘tagged’ in a transactional SMS, ensuring that no new SMS is sent.
- Enable a two-way Communication: Initiate an SMS campaign that lets you interact with your target audience via text. For example, during elections or a contest, customers can be approached for feedback or given points/discounts for completing a survey. This exercise can highly boost user engagement.
- Bulk SMS for Social Cause: Another example of Bulk SMS application is the mass dissemination of messages during social initiatives. In 2015, the Ghanaian branch of Vodafone together with Kirusa launched the ‘Ebola Public Health Project.
The initiative shared free content via SMS on the Ebola Outbreak to all Vodafone subscribers for free and ran on the Konnect platform.
Therefore, Bulk SMSes can also enable you to create a dialogue on various channels by promoting such initiatives and boost your visibility.
- Offer Incentives: Offering personalized promotions and discounts is a great way to boost customer engagement and initiate CTA or Call-to-action. Be original and stay true to your brand voice while reaching out with the offers.