We have previously discussed the benefits of missed call marketing as a unique inbound marketing method. The article explored its effectiveness in leveraging marketing campaigns and its potential to garner a more engaged audience, not to mention its inclusiveness and accessibility.
We also highlighted the importance of utilizing various communication channels to get the most out of a marketing campaign. We saw how Missed call marketing does not work in isolation. It yields maximum ROI only in conjunction with different marketing tools.
As part of this, the article touched upon Kirusa Konnect’ s inbound tool called SnapCall that helps in leveraging missed call campaigns.
This time, we will demonstrate how SnapCall combines missed call marketing with promotional SMS for inbound campaigns. We will talk about ways to supercharge campaigns over this solution and also unveil its benefits as the perfect success tracker.
How is SnapCall Different?
You are already aware how a missed call marketing campaign is implemented. If not, don’t bother because you will pretty much figure out as you scroll down further.
Now, we shall delve deeper into how SnapCall can be implemented to boost an entire campaign. As part of the versatile Konnect CPaas platform, it offers considerable leeway to enterprises. You can also avoid the pain of looking for an intermediary or agency to carry out calls.
Let’s explore the significant advantages of SnapCall
Quickest Campaigns
If you run a small business or have begun a new venture, SnapCall is the most cost-effective and hassle-free medium for a campaign.
It is easy, to begin with.
- Start by signing up for a free trial account at the Konnect CPaaS portal. You can choose from three types of SnapCall numbers-long number, shortcode and star code-depending upon the nature of your campaign.
- Configure the campaign duration and active time.
- Campaign date – The start and end date when the campaign is live
- Campaign time – Hours during the day when people can dial the number to send a missed call
- Following this, advertise the number along with campaign specifics and content across various channels. This is the call-to-action (CTA) that prompts the interested audience to leave you a missed call.
- Configure a response SMS as an acknowledgment or confirmation of the missed call being received. Thereon, you can follow up with the leads and work towards a robust customer engagement.
Advertising Channel Effectiveness
SnapCall helps you measure advertising channel effectiveness. It has a rich reporting analytics dashboard, which keeps track of the number of responses and incoming calls.
To convey a clearer picture, let’s imagine you have 3 SnapCall numbers that are advertised across different channels – online search ads, social media and marketing flyers/brochures/posters.
Once the missed call marketing campaign goes live via SnapCall, you’ll see which number brings in the most calls throughout the entire campaign. This will help you measure the effectiveness of the advertising channel or medium.
The analytics dashboard also lets you know the most active hour of the days.
Measuring Campaign Effectiveness
You can also measure conversions by assessing the quality of leads generated by each campaign.
For example, you have launched two lead generation campaigns using SnapCall. The call to action (CTA) is – give a missed call to request for a loan with an attractive interest rate.
The first campaign is via online ads
Now, let’s say this campaign generated 40 leads.
Out of 40 leads, you had four conversions which mean that the callers successfully availed this loan. This indicates that the conversion rate of the first campaign is 10%
The second campaign has been conducted via using the SMS tagging tool. Let’s say this has generated ten leads
The SMS tagging tool of the Konnect CPaaS portal lets you insert promotional tags in transactional messages. Therefore, this can also be used as an advertisement platform wherein you can add the SnapCall number along with your offer.
In the second campaign, six leads converted out of the total ten leads generated – leading to a conversion rate of 60%.
When we look at this data, it is clear that the leads generated from the SMS tagging campaign have yielded a better outcome.
Therefore, one can say that the combined effect of a missed call and promotional/transactional SMS marketing has garnered the best result.
In conclusion, SnapCall is a cost-effective medium towards boosting a good campaign ROI. It also befits the customer who can express interest by merely leaving a missed call. Enterprises who seek to engage the right audience can cultivate quality leads without being intrusive.
Related Pages-
Missed Call Marketing for NGOs and Charities | Missed Call Marketing for Voting and Elections | Missed Call Marketing for Lead Generation | Missed Call Marketing