Enterprise marketing campaigns often suffer from myriad challenges of database management, campaign creation, and ease of delivery to consumers. Since mobile is a ubiquitous device nowadays, it is a moot point that businesses now have to market to their consumers through mobile as well.
Service providers are increasingly introducing new and improved ways for mobile engagement to leverage the power of mobile in launching and sustaining their marketing campaigns.
CPaaS, Communication Platform as a Service, is a cloud-based communication platform to bolster audience engagement over mobile channels. With no other platform allowing cloud architecture and integration with telcos to run two-way omnichannel communication over voice, data, and rich media tools, CPaaS is clearly emerging a winner in this segment.
CPaaS allows the provision of software to integrate with SME’s existing application through APIs.
To understand how businesses can transition into this collaboration, read how CPaaS can support you in running your marketing campaigns seamlessly:
An outbound dialer (OBD) can be used to generate bulk calls to a broader audience, thus improving outreach and connectivity.
Suppose a non-government organization (NGO) wants to promote the dangers of the Ebola virus in Africa, the benefits of using OBD are tremendous as it assists in campaign management.
One can send out pre-recorded messages to the citizens of the affected region with the help of OBD to maximize prevention.
IVR, also known as interactive voice response, is a service used for handling customer queries through IVR dialogue, without the intervention of the representative.
If you are not happy with your purchase, call customer care. Press the right button pertaining to your issue. You will hear a pre-recorded message which attempts to resolve your query by further directing you on how to proceed.
Empower customer interaction with SMS tagging!
As the name suggests, SMS tagging means that service providers can roll out product information in SMS campaigns. This appears as an addendum to transaction messages appearing in your phone.
SMS marketing is still making the headlines — with good reason. No other medium of delivery reaches out to the mobile handset of all your consumers at one go.
Sending messages to thousands of people using bulk SMS is a cost-effective solution for improving brand presence. Make the most of it!
Making a Snapcall helps a consumer to leave a missed call on a company’s advertised number, thereby expressing their interest in the firm’s goods and services. Companies love this tool!
Are you planning to run a marketing campaign?
Kirusa is a global leader in communication solutions for enterprises. Their offering, Kirusa Konnect is the best omnichannel communication platform for launching robust marketing campaigns over mobile channels. Enterprises can mix and match tools to create stellar marketing campaigns.
Kirusa’s approach to innovation in Africa is unique. It has promoted Kirusa Konnect for social awareness purposes to enable enterprises to build connectivity where it was not possible. Companies in Africa are thrilled with this enterprise suite and are making the most of it!
