When APIs were first introduced to encapsulate business functionalities for internal end users, who would have thought that external users such as business owners, customers, or suppliers could also leverage its benefits?
Today we have the solution to integrate our web and mobile applications by working with third parties for their software.
For a long time, marketers have invested in call centers and telecallers to reach out to their customers. An elaborate system of call centers had emerged to cater to this marketing requirement of enterprises. However, now, marketers can do more with less, with the help of Voice APIs.
As per Twilio, a voice API is a tool for software developers to make and receive phone calls with a simple, easy to understand Application Protocol. Behind the scenes, a voice API bridges the Public Switched Telephone Network (PSTN) and applications connected to the internet. By using a voice API, software developers can program voice calling into their applications without specialized telecommunications knowledge and hardware.
Using a voice API enables developers to build call logic that extends to users on any device, over any network, anywhere in the world. It also allows developers to add full VoIP functionality to apps to make and receive calls over the internet alone, without interfacing with the PSTN.
Software developers can integrate outbound and inbound voice calling into their application without the pre-requisite of gaining specialized knowledge about how a call works.
You may adopt voice APIs for any of these five use-cases:-
Payment reminder
In the banking and Insurance world, payment reminders always need a touch of politeness and personalization. Sending on-time payments is a task for every business, but one should check their text’s tone before asking the customer for payment. They have to ensure that their customers do not get flustered. It is better to send automated reminders instead.
Reminders via outbound calls can be set up for users whose insurance premium fall, for example, within the 10th of each month, using the outbound call API.
Promotions
The digital space is oversaturated with millions of ads. According to Apifonica, viewers remember only 10% of the content when it is being read.
A smarter choice is to use inbound calling tools such as a ‘snap call’ to transform your marketing campaign. By telling a customer to leave a missed call on an assigned number, you can call back those customers with the desired information about a product and service.
Travel updates
Planning to go on a trip? Now you can receive travel updates via a phone call! You may receive automated calls to inform you that the time of flight departure has been postponed on the day of your journey. That is known as OBD (outbound dialler).
Pre-recorded messages/audio of choice
Outbound calls playing the desired audio content can be initiated for users who have subscribed to or interested in some category of audio/voice-based services.
Make use of voice API’s to explore IVR or interactive voice response. It is a method used by enterprises to create a dialogue between the enterprise and the customer by pre-recording a voice message without having to attend to each customer manually.
Are you planning to run a marketing campaign via Voice APIs?
In that case Konnect with Kirusa!
Kirusa Konnect is an enterprise suite composed of 10+ communication channels for enterprise needs. It is an all-in-one premium messaging toolbox for your enterprise needs.
Outbound dialers (OBD) from Konnect’s CPaaS portal enable brands to leverage the power of voice, delivered programmatically to their audience.
Brands can seamlessly launch voice communication campaigns to their audience, with just a few clicks — powered by Konnect’s CPaaS portal. Additionally, with advanced customization, reporting, and analytics, brands can fine-tune their campaigns to optimize marketing ROI.
The attention of your audience is worth every penny of billions of dollars. Communication in real-time can solve half of your business problems with the help of Konnect.
By harnessing the power of voice APIs, enterprises can deliver 24/7 customer support or send essential reminders and updates with easy-to-use Konnect APIs!
