Tag: cpaas

API Service Provider for Your SMS Marketing Campaign

We use various applications for personal and professional reasons- food delivery, apparel, bookings, job search, messaging, transactions, etc.

Businesses also use applications that cater to their unique requirements. For example, we do know that Bulk SMSes are an important component of marketing. But do you also know that there are application tools that let enterprises build their software including bulk SMS?

With a bulk SMS API or Application Programming Interface, you can exchange any number of customized messages with your audience over a self-styled SMS sending and receiving channel.

SMS marketing is a crucial component of enterprise communication, and a Bulk SMS API will benefit you in the following ways:

  • With a Bulk SMS API gateway present across all your technological networks and business platforms, you can have a unified functional core to boost seamless communication.
  • APIs offer flexibility and scalability, which means that you can easily integrate new features without seeking a third party’s assistance.
  • It is a cost-effective solution considering the expandability.
  • You can make the most of its high transfer and delivery speed, and send hundreds of messages in the click of a button apart.
  • A reliable SMS API ensures data security.
  • Enterprises can also send messages in various formats and get real-time reports on response and delivery.

Meanwhile, Kirusa Konnect offers an API SMS platform that enables inbound and outbound messaging via Konnect SMS service. You can provide your purchased number as ‘from’ number and include the text message that will be sent. You can also add sender mask in the API request which is not mandatory. When sending SMS using Konnect SMS API Token, you can personalize your sender ID. This means that when the user receives a message, it will show your company name or brand from where the SMS message has come from rather than a number.

Konnect API also enables you to execute outbound calls and Interactive Voice Response (IVR) campaigns. Use cases Include payment reminder, OTP authentication, social appeal, travel updates, mass awareness, and audio content.

The Konnect APIs enable you to send text messages to end users, receive messages into Konnect platform, make outbound calls to end users and configure IVR campaigns for user engagement. All events are notified via a call back mechanism to your web server. Subscribe to a 30-day free trial to avail the service.

An Affordable High Deliverability Bulk SMS Service

Bulk SMS is a powerful tool to boost your mobile marketing campaign. With almost 98% open rates surpassing other forms of marketing across email or social media, SMS continues to be the most ubiquitous methods to reach out to users.

The reasons are as follows:

  • Bulk SMSes are the most convenient and cost-effective means to reach out to your audience without hassles. By signing up with a reliable bulk SMS provider, one can send hundreds of messages with the click of a button.
  • Owing to its higher open rate compared to any other medium, SMSes have more chances of being read.
  • With SMSes, you have better chances of implementing a clear call-to-action or CTA and generate better response rates.
  • Almost everybody owns a mobile phone whether they have an interconnect connection or not.
  • SMS gives you the chance to keep it short, concise, and simple. You can get the message across in a few words without taking the reader’s time.

Therefore, a few tips to remember before you begin shooting out your promotions:

  • Include incentives for the user. Why would anybody bother reading your messages unless they are getting a discount or an offer?
  • Do not go ballistic with the messages on a single day. Constant messaging and promotions irk your users, and it should be moderate, exclusive and personalized. Hence, it is a good idea to update the client database, and see how each user differs based on their age and location. Make efforts to customize what you are sending and do not copy your competitors all the time.

Try Kirusa Konnect’s Bulk SMS Service, where you can customize messages while also keeping track of the delivery and ROI metric.

  • If you regularly send billing or transaction details to customers, you have an excellent opportunity to initiate a clear call-to-action using the extra whitespace. Just make sure that the codes, keywords or offers blend well with the transactional message and do not lose their importance. You may even look up quite a few SMS marketing services that enable this.

Kirusa Konnect has a feature called SMS Tagging that lets the company insert messages and codes within transaction SMS and billing details. Transactional SMS tend to have a higher click-through rate (CTR) compared to promotional SMS because they contain personalized information about the client’s account and transactions.

  • Most people scroll through apps and social media accounts before noticing SMSes. Social media trends and updates significantly influence our buying decision and promotional SMSes act like a ‘final push.’ Hence, it is a great idea to integrate WAP links into your SMS that direct people to your site or app.

Kirusa Konnect is an affordable provider of Bulk SMS service, which apart from boosting SMS marketing and keeping track of your success metrics, offers tools to evaluate the ROI of bulk SMS messaging campaigns.

Watch Out: How CPaaS is Taking Over and What to do About It?

Communications Platform as a Service or CPaaS is taking over the industry with new benchmarks for enterprise communication. More businesses are competing to provide an Omni-channel Experience via robust cloud infrastructure and secure communication.

In the fast-paced business space, companies who do not keep up with existing trends will have a hard time catering to customer expectations. Hence, you must steer along the following lines-

  • Check if your vendor has partnerships with enough network carriers so that it is easier to carry out inbound and outbound communications. For example, Kirusa’s Konnect CPaaS Portal which offers a comprehensive suite of inbound and outbound communication tools enables you to connect with the target audience via mobile phones through its partnership with several network carriers.
  • Assess the scalability of the API that your vendor offers. Its length, breadth, and depth should be able to accommodate your organization’s evolving needs. For example, if you have to include touch-to-video-chat features, data communication, or VoIP phone system in a customer-facing smartphone app within a year, you don’t want to go to another vendor.
  • An Omnichannel experience is sought-after by many enterprises for gaining a competitive advantage. But with most large businesses now operating across multiple channels (online and mobile), customer service has become the key factor that influences a buyer’s decision to choose one provider over another.
  • Secure communication has become a significant concern because accessing CPaaS vendor APIs requires the use of credentials. If not handled with care, exposed credentials allow third-parties to access the company’s infrastructure.
  • There has to be constant interaction between the vendor-developers and those who use it, one that surpasses traditional support channels. An active user/developer community thrives on shared practices, codes, tools, and skills. Developers who are more willing to share the same with their users are more capable of implementing their features well.

In the fast-paced and evolving cpaas market, and opportunities are numerous but one needs to keep track of the most recent updates. It is also a battleground for companies to keep up with existing trends and engage in the best possible manner with customers.

The Anatomy of a Great CPaaS

As we know, Communications Platform as a Service or CPaaS is a cloud-based delivery model that allows organizations to add real-time capabilities such as voice, video, APIs, etc.

However, choosing the most effective CPaaS for your business is a challenge. You must remember to look for the following while making that decision:

  • Wide Variety of APIs: Assess the scalability of the API that your vendor offers. Its length, breadth, and depth should be able to accommodate your organization’s evolving needs. For example, if you have to include touch-to-video-chat features in a customer-facing smartphone app within a year, you don’t want to go to another vendor. 
  • Cloud Infrastructure: A consistent network along with robust cloud infrastructure is a must. Check if your vendor has partnerships with enough network carriers so that it is easier to carry out inbound and outbound communications. For example, Kirusa’s Konnect CPaaS Portal which offers a comprehensive suite of inbound and outbound communication tools enables you to connect with the target audience via mobile phones through its partnership with several network carriers.
  • User/Developer Community: There has to be constant interaction between the vendor-developers and those who use it, one that surpasses traditional support channels. An active user/developer community thrives on shared practices, codes, tools, and skills. Developers who are more willing to share the same with their users are more capable of implementing their features well. 
  • Presence in the CPaaS Market: The CPaaS market has seen accelerating growth over the last few years. Naturally, we have several big and small players with vibrant API tools and cloud services who claim to be “disruptors.” While making your decision, examine the longevity of a potential vendor because it determines whether they have been adaptive or not.

The above factors are sufficient indicators of what is cpaas and how that has reliable anatomy. Pricing and affordability also play their part, but that’s not something users continuously worry about because CPaaS has a competitive market.

Reasons for Engaging your Customers with Bulk SMS

Meet Bulk SMS, the less celebrated champion of the Marketing world. No amount of digitization, social media usage, content marketing, influencer marketing, so on and so forth, would replace the ubiquity and familiarity that mobile messaging brings to both customers and enterprises.

Any organization or business can get neck-deep in soup agency is neck-deep in soup if they fail to attract buyers to a specific product or scheme. Think about the product/sales team’s unsuccessful attempts to pull buyers despite providing the best.

Sometimes, we employ the most sophisticated channels of communication, but the last key happens to be in our backyard. Same is the case with SMS, with 98 percent open-rate, surpassing all other means of mobile and digital marketing like cold calls, emails, etc. SMS marketing is direct and capable of reaching out to thousands of people.

Why is it that some businesses lag in terms of leads and sales despite the best marketing strategies? That is because they forget to integrate the most critical tool-Bulk SMS.

Following are the reasons why SMSes are a critical channel to reach out to your audience.

Promotions!

Most of us receive promotional SMSes with specific coupons and discounts during a fixed hour of the day. For example, doesn’t a lunch coupon arriving a few hours before your meal make more sense? Similarly, the beginning of a financial year (April) is the best time to shoot off to advertise your insurance, loan or health schemes. Bulk SMS marketing is an excellent way to go about it because people cannot avoid catching a glimpse of their SMSes if not their emails.

Be Precise

Just because you are allowed to send hundreds of messages in a day, do not get carried away. Constant messaging and promotions irk your users, and it should be moderate, exclusive and personalized. Hence, we must always brush up our client database.

Last but not the least, avoid copying other brands as much as possible when it comes to discounts and offers. Be original. With the help of Kirusa Konnect’s Bulk SMS Service, you can customize your messages while also keeping track of the delivery and ROI metric.

Watch out for those Whitespaces

Companies that regularly send billing or transaction details to customers can add shorter promotional messages to their transactional SMSes. It is an excellent opportunity to initiate a clear call-to-action with the extra codes. Just make sure that the codes, keywords or offers blend well with the transactional message and do not lose their importance. You may even look up quite a few SMS marketing services that enable this.

Kirusa Konnect has a feature called SMS Tagging that lets the company insert messages and codes within transaction SMS and billing details. Transactional SMS tend to have a higher click-through rate (CTR) compared to promotional SMS because they contain personalized information about the client’s account and transactions.

United We Stand

Remember that people scroll through food delivery apps and social media accounts before noticing SMSes.Social media trends and updates significantly influence our buying decision and promotional SMSes act like a ‘final push.’ Hence, it is a great idea to integrate WAP links into your SMS that direct people to your site or app. The next time somebody needs service, they will perhaps browse through your website first.

Do not mislead your Customer

SMSes also be an excellent means to let customers know where you are located. A lot of brands forget to mention this, resulting in a confused person who does not know where to redeem the offer. If you have customers worldwide, it is all the more important to have a good track of locations and time zones. International SMS marketing services are an excellent way to figure this out.

In conclusion, using bulk SMS is extremely crucial to any business. The social media can get overwhelming for a buyer with its unending images and options. Treat it as the sweet spot for SMS marketing. An on-point, short, relevant and timely SMS can score where social media lags.