SMS marketing may seem like a “thing” of the past, but you would be making a mistake by believing that. Consider this, SMS has 98% higher open-rates compared to other forms of communication. Therefore, most people open SMSes with more urgency than they would open an email or social media updates.
Shouldn’t you be thinking about ways to boost your SMS marketing campaign then?
- Segment Your Messages: Always make sure to target your audience based on age, gender, demographics, and other categories. That way, you have better chances of getting the message right and staying relevant. As a rule, integrate an SMS API across all your CRM and communication networks. With a reliable SMS gateway API, you can send out customized messages based on client profile.
- Prompt your Customer: How do you do that? By keeping track of a buyer’s online purchase history. For example, if somebody has recently bought a table from you, there are likely to respond to an SMS that offers discounts on chairs.
- Call-to-action: SMSes lose their purpose if they are only making announcements and not nudging the reader. What is the point of promoting a new launch if your customer doesn’t get a 20 percent off on their next order? Include links, coupons, and keywords to send them to your website.
- Branding: Do not be anonymous while sending out messages. Show your brand’s name as often as possible because it helps customers remember you, and boosts visibility. Kirusa Konnect’s Bulk SMS API allows senders to personalize their ID.
- Keep Track of your ROI: A cost-effective and measurableSMS marketing tool can draw the best results from your campaign. Kirusa Konnect offers tools to evaluate the ROI of your bulk SMS messaging campaign. With a complete metric of the messages, you can keep track of the number of clicks.
Sign up for a 30-day trial on Konnect, and watch SMS Marketing boost your campaigns.