If you have ever volunteered at an NGO, charitable foundation or any social organization, you would be familiar with cold calls. If not, a cold call is an unsolicited visit, email, SMS or phone call that you make to somebody in an attempt to engage them.
Despite your best intentions, people always do not show enthusiasm during such calls. Cold calls can be a little disheartening if the other person does not seem interested. It also becomes somewhat uncomfortable for them to straightaway give NO for an answer.
Wouldn’t it be better to have them call you instead?
Missed Call Marketing as an Alternative to Cold Calling
Missed call marketing is the best alternative to cold calls. It is better to have an interested individual call you on their accord. This is not to deny the importance of reaching out to people directly. However, missed call marketing is a completely non-intrusive mechanism that attracts only interested participants.
NGOs, non-profits, and other social organizations can advertise their causees across multiple platforms. This can be via online or offline channels or through network partners. Subsequently, the message will be circulated and interested individuals will reach out via missed calls.
Launching your Missed Call Campaign
SnapCall from Konnect CPaaS portal is a cost-effective inbound marketing tool that can quickly launch any campaign. It is a brilliant missed call marketing solution for social endeavors.
This is how SnapCall will help:
- Sign up for a trial on the SnapCall portal of Konnect CPaaS.
- Pick a number – long or short number – depending on your campaign requirements. This is the direct call-to-action (CTA) that interests the audience.
- Follow by conveying your cause and the number across various platforms.
- Setup the automated SMS message that is sent to the user, as an acknowledgment of the missed call
- Configure the active hours of the call. You can choose to keep the lines open 24 hours a day, or restrict it from 6 am to 9 pm. Remember that this feature allows numerous customizations.
- As soon as you receive a missed call, capture the caller’s number and continue the process.
- Send a confirmation SMS via Konnect CPaaS and get back to the caller with required details.
In conclusion, the ‘conversion rate’ of these leads coming through missed calls is much higher. This is because missed calls work on the principles of pull marketing and attract only interested persons.
One can also generate higher feedback from the participants with SnapCall. It is important to remember that missed call marketing does not entail a hundred percent success unless you make the most of other channels. It works best in conjunction with various means of communication.
SnapCall is a versatile medium that supports multiple use cases and offers a better platform to improvise one’s strategies. Sign up for a 30-day free trial and take your pick!
Related Pages-
SnapCall | Missed Call Marketing for Voting and Elections | Missed Call Marketing for Lead Generation | Missed Call Marketing