We may have the best practices and tools for SMS Marketing at our disposal, but without remembering the following do’s and don’ts, we could go wrong.
- Don’t bombard your customer’s inbox: SMS is a ubiquitous medium and has 98 percent higher open rate compared to other channels. But that does not mean that one has to keep sending messages to stay in customer’s mind space. Your visibility doesn’t depend on how frequently you drop an SMS to the customer, but what is it that you are delivering. If there is nothing useful to convey, choose a staggered time plan for delivery.
- Don’t miss your CTA or Call-to-action: A call-to-action is vital across all forms of media. After you are done conveying a message or presenting your content, what is that you would have the audience do? Don’t leave them confused after delivering a marketing message, do ask them to take the next step!
- Avoid regular sales pitches: If you always attempt to promote a new product, most people would stop opening your SMS. Add a personal touch to your message because they are real people seeking genuine solutions to their problems.
- Avoid abbreviations and slangs: Not everyone can recognize short forms and slangs. Your customers may belong to various demographic categories and your smart attempt to make the most of limited space could fall flat. Avoid using abbreviations as much as you can and remember that SMS marketing, like all other fields, demands its code of professionalism.
- Highlight the value offering: Begin your messages with words like DISCOUNT, SPECIAL OFFER, SALE, etc. that would quickly grab the customer’s attention. Find something useful that you can offer to the user.
- A reliable Bulk SMS solution: Choose a reliable and scalable Bulk SMS Portal to support your campaigns. With Kirusa Konnect’s bulk SMS solution, you can send hundreds of messages to your audience and keep track of delivery and ROI at the same time.
Konnect also has a built-in Do-not-disturb or DND filter that identifies the numbers of those who have unsubscribed from receiving SMS messages. It also offers SMS tagging, a unique feature that piggybanks on the extra space in transactional messages. It allows the user to include promotions and advertisements alongside a transactional message for greater mindshare.
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