SMS Marketing is very often associated with B2C or Business to Customer strategies. As marketers, we tend to forget that business clients can sometimes share similar traits with individual customers. While their requirements may differ, let us remember that everybody is quickly accessible via mobile.
Most business professionals use SMSes for business purposes, and messaging is a popular channel of communication in the B2B space with over ninety percent open rates.
Following are some reasons to see how an enterprise can benefit from SMS marketing in the B2B space.
- Inbound Marketing: Just like your regular customer, a business client would not want to spend their time reading a message that just promotes your product. A B2B client would appreciate your help or suggestions rather than being sold to. Therefore, initiate an inbound SMS marketing campaign for clients on your SMS list by offering free podcasts, e-books, training sessions, and attaching website links and URLs in the messages.
- SMS List: Compile an SMS list of potential and existing clients and promote the same across social media platforms. This is because, without an updated SMS list, you will be shooting in the dark and would not know who is genuinely interested in receiving your SMSes. With a complete SMS list, you can pitch webinars and online events across your client base.
- Leverage interactive messaging: While you are utilizing all channels to boost your inbound b2b campaigns, seek feedback from the clients who have signed up for your SMS list. Include short-codes, polls, questionnaires, or URLs to derive a two-way engagement.
- Monitor your Messages: You also need to keep a regular check on the SMS response rates and ROI. Check out Kirusa Konnect’s Bulk SMS marketing platform offers tools to evaluate the ROI of the bulk SMS campaign.
Apart from boosting SMS marketing and keeping track of success metrics, it aDND filter provided to prevent enterprises from sending promotional SMS to people who have opted out officially.