Bulk SMS Marketing is the most cost-effective method to promote your brand yet businesses tend to keep it on the sideline. However, with the correct strategies, SMS marketing can become your most potent tool.
Following are seven best SMS marketing practices to leverage your campaign:
- Know Your Customer: The first and foremost rule of marketing strictly applies when you execute a bulk SMS campaign. Be aware of your customers’ age, gender, location, and preferences because without such details you would know nothing of their interests.
- Work on your Database: Hence, things will be more comfortable with a well-maintained database with every customer’s purchase and demographic details. It also helps keep a track on those who have opted out of your list so that you do not keep sending messages to them.
- Call-to-action: To the ones on your list, do not just drop a random promotional SMS without any call-to-action. Include links, buttons and offer discounts from time to time. One of the quickest ways to gain traction is by asking them to share the message for points and discounts. You may also ask them for feedback to boost a two-way interaction.
- Recognize your Regular Clients: Some customers frequently avail your service, give you detailed feedback and refer your brand to friends and family. Watch out for such clients and invest extra time and resources into them. It is evident that they are quite fond of your brand, send them in-depth polls and messages of acknowledgment. A customer’s referral is the best kind of promotion.
- Make the Most of Online Channels: SMS Marketing can work beautifully alongside digital marketing and social media platforms. Include an option for mobile subscription across your website and social media pages. As you send emailers, do not forget to attach an SMS opt-in button.
- Create a Sense of Urgency but Don’t Overdo It: Words like “limited” and “last chance” make a distinct At the same time, choose the right frequency for your messages. Do not send them at any random hour and avoid posting the same marketing SMSes to clients.
- A Reliable Bulk SMS Portal: Rather than recruiting an entire team of SMS marketing experts, choose a Bulk SMS Portal that can support your campaigns. With Kirusa Konnect’s bulk SMS marketing service, you can send hundreds of messages to your audience and keep track of delivery and ROI at the same time.
SMS Marketing is an integral and irreplaceable part of your campaigns. Combine the prowess of bulk SMS with online channels to supercharge your brand presence.