Democratize your campaign with Missed Call Marketing

This article will elaborate on the advantages of utilizing missed call marketing solutions for voting/ election campaigns.

We are already aware that missed call marketing is the most viable and cost-effective inbound marketing medium. It offers numerous use-cases and makes an entire campaign easier for both the enterprise and its audience.

Its ability to generate interest amongst buyers without being intrusive is remarkable. Similarly, one can prompt interested people to cast their vote via missed call marketing.

Unlike other voting channels like SMS or online polls, missed calls are more accessible and less time-consuming. Anybody with a mobile can easily participate in the campaign by just leaving a missed call.

Overcoming Disadvantages of Alternate Mediums

Before we explore missed call marketing as a favorable voting channel, let’s understand the challenges of alternative voting mediums- like SMS.

SMS has long been a favorite voting tool, and numerous campaigns have encouraged voters to use the same. However, it’s a long drawn process that takes out the zeal.

To begin with, SMS involves multiple steps – opening a message from the campaigners, trying to understand the process, figuring out the short-codes, typing, dialing the correct number.
It costs money and hence, a lot of people refrain from participating.
There are significant chances of sending the wrong code and voting for the unintended candidate altogether.

Advantages of Missed Call Marketing for Voting and Elections

On the other hand, users face none of these with missed calls. Following are the advantages:

The user is not charged an ounce for leaving a missed call
One merely dials the number and rest is upon the organization
The organizer automatically sends an acknowledgment SMS to the caller. An acknowledgment SMS after a Missed Call is highly recommended and is recorded by the system. SnapCall from KirusaKonnectCPaaS makes this step mandatory.

Considering that missed calls rarely pose any barriers, enabling them during an election is the best way to encourage voters. This is the best method to initiate a direct-call-to-action (CTA).

How to launch a Missed Call Marketing Campaign for Voting?

You can quickly launch a missed call campaign during contests or elections using SnapCall from KonnectCPaaS. The steps are as follows-

Signup for a trial on the Snapcall portal of KonnectCPaaS.
Pick a number – long or short number – for each candidate, depending on your campaign requirements.
Follow by advertising your campaign message and the number across various platforms.
Setup the automated SMS message that is sent to the user, as an acknowledgment of the missed call.
Configure the active hours of the campaign. You can choose to keep the voting lines open 24 hours a day, or restrict it from 6am to 9pm. This feature allows numerous customizations and adds value to your campaign. Votes registered only during business hours are counted/registered.
Configure the duration of the campaign – for e.g.-valid from 1-15 Aug 2018.
Visualize the number of votes in real time from the reports dashboard.

Alternately, you can also download the campaign reports in PDF format from the KonnectCPaaS dashboard.

Wrapping Up

In conclusion, anybody seeking to leverage their campaign can count on SnapCall. One has to remember that missed call marketing does not entail a hundred percent success rate unless we advertise across other channels. For the best ROI, utilize every possible means of communication.

Having elaborated the advantages of Snapcall as a campaign booster, let’s remind you that this is only one bit of what it does. Snapcall is an efficient missed call marketing tool that offers many other use cases. If you are still wondering, sign up for a 30-day free trial and find out!

The Anatomy of a Great CPaaS

As we know, Communications Platform as a Service or CPaaS is a cloud-based delivery model that allows organizations to add real-time capabilities such as voice, video, APIs, etc.

However, choosing the most effective CPaaS for your business is a challenge. You must remember to look for the following while making that decision:

Wide Variety of APIs: Assess the scalability of the API that your vendor offers. Its length, breadth, and depth should be able to accommodate your organization’s evolving needs. For example, if you have to include touch-to-video-chat features in a customer-facing smartphone app within a year, you don’t want to go to another vendor.

Cloud Infrastructure: A consistent network along with robust cloud infrastructure is a must. Check if your vendor has partnerships with enough network carriers so that it is easier to carry out inbound and outbound communications. For example, Kirusa’s Konnect CPaaS Portal which offers a comprehensive suite of inbound and outbound communication tools enables you to connect with the target audience via mobile phones through its partnership with several network carriers.

User/Developer Community: There has to be constant interaction between the vendor-developers and those who use it, one that surpasses traditional support channels. An active user/developer community thrives on shared practices, codes, tools, and skills. Developers who are more willing to share the same with their users are more capable of implementing their features well.

Presence in the CPaaS Market: The CPaaS market has seen accelerating growth over the last few years. Naturally, we have several big and small players with vibrant API tools and cloud services who claim to be “disruptors.” While making your decision, examine the longevity of a potential vendor because it determines whether they have been adaptive or not.

The above factors are sufficient indicators of what is cpaas and how that has reliable anatomy. Pricing and affordability also play their part, but that’s not something users continuously worry about because CPaaS has a competitive market.

How to Win Big in the CPaaS Companies?

What is CPaaS?

By definition, Communication Platform as a Service or CPaaS is a cloud-based delivery model that allows organizations to add real-time capabilities such as voice, VoIP video, APIs, business data services, etc. Following are the ten reasons as to why businesses need CPaaS.

The best organizations are those who prioritize their internal and external communication, conveying strategic vision and messages to the last bit of execution.

Hence, in today’s highly competitive industry, how do you make it big in the cloud communication platform market? Following are a few things to consider.

Customer Service: Growing transactions across sectors such as IoT, mobile payments, banking, marketing activities, etc. are driving trends in customer loyalty and retention. While we know that enterprises are ramping up cloud communication platforms, your ability to make a difference relies heavily on the customer service. No amount of chatbots or omnichannel experience will help if you do not offer direct communication.
More Leeway for Development and Innovation: Enterprises need to regularly stay updated with the latest in communication applications to retain and pull customers. Consumers are increasingly comfortable with switching over to a different service or provider if their demands are not met. Therefore, CPaaS users require platforms that allow them to integrate the latest developments in the cpaas market.
Cloud Infrastructure: A logical network along with robust cloud infrastructure is a must. CPaaS providers with enough network carriers so that it is easier to carry out inbound and outbound communications. For example, Kirusa’s Konnect CPaaS Portal which offers a comprehensive suite of inbound and outbound communication tools enables you to connect with the target audience via mobile phones through its partnership with several network carriers.
Wide Variety of APIs: Assess the scalability of your Its length, breadth, and depth should be able to accommodate your organization’s evolving needs. For example, if you have to include touch-to-video-chat features to a customer-facing smartphone app within a year, you don’t want your client consulting another vendor.
Secure communication has become a significant concern because accessing CPaaS vendor APIs requires the use of credentials. If not handled with care, exposed credentials allow third-parties to access the company’s infrastructure.

The CPaaS space is a fast-moving market, and opportunities are numerous. It is also a battleground for cpaas companies to keep up with existing trends and engage in the best possible manner with customers.

Why Should You Spend More Time Thinking About CPaaS?

If you are yet to adopt Communication Platform as a Service for your business communication programme, consider looking for a suitable CPaaS provider.

By “suitable” we mean a communication platform that not only offers flexible pricing but lets you take advantage of its entire architecture and adjusts according to your business model. In today’s competitive CPaaS market, you will come across myriad providers who offer numerous value propositions. However, before signing the contract with a provider, consider your strategic business goals rather than short-term propositions.

Hence, the following are five crucial points all business-owners must remember:

CPaaS solutions are great for certain use cases- embedding new features such as an app, video, click-to-call, voice, messaging, etc. However, in such cases, CPaaS takes on a tactical response to single-point issues, eventually spreading throughout the organization due to the lack of a strategic direction. Hence, choose a provider that offers scalability to prevent the costs and management of these services from getting out of control.

Ensure that the vendor has a robust API that lets you leverage your existing communication infrastructure. At the same time, organizations must be aware of their unique communication challenges, according to which CPaaS should be strategically leveraged.

There has to be constant interaction between the vendor-developers and those who use it, one that surpasses traditional support channels. An active user/developer community thrives on shared practices, codes, tools, and skills. Developers who are more willing to share the same with their users are more capable of implementing their features well. While application developers are critical stakeholders in the CPaaS industry, we also need to look out for the line-of-business users who do not have coding skills.

The CPaaS market has seen accelerating growth over the last few years. Naturally, we have several big and small players with vibrant API tools and cloud services who claim to be “disruptors.” While making your decision, examine the longevity of a potential vendor because it determines whether they have been adaptive or not.

Therefore, besides thinking about getting a platform for your business communication, there are several criteria to consider.

Why Use Konnect’s SMS Marketing Service

In 2008, an unassuming 47-year-old stunned the audience with her rendition of “I Dreamed a Dream” from Les Misérables. Susan Boyle became an overnight sensation in the first round of ‘Britain’s Got Talent.’

Following this, she was one of 40 acts that were put through to the semi-finals. In the public vote, she received the highest number of votes and went through to the final.

The phone vote, which occurred after all the semi-finalists had performed, determined the first winner of the semi-final and took place via an exclusive phone line.

Does that ring a bell? Many of us have voted for our favourite performer in reality shows at some point, and we have used voting channels like SMS.

Didn’t the sheer act of voting keep us glued to the show? Did we eagerly wait for the latest episode to air? Weren’t we all increasingly engaged?

This happened because many shows nowadays deliberately adopt SMS marketing strategy to heighten their TRPs.

Leveraging an SMS Marketing Campaign

In the previous article, we suggested five essential tactics for an enhanced SMS marketing strategy. Having a USP, integrating your SMS campaign, location-based promotional SMS, etc. all sound good. Hence, it is equally important to adopt an SMS marketing solution for better implementation. How about an enterprise communication suite? Especially one that offers a complete set of SMS marketing solutions.

Let’s talk about Kirusa’s enterprise communication suite called Konnect. Apart from enabling the best marketing tactics, it helps you monitor, visualize and manage campaigns over a smart analytics portal.

It has a set of unique inbound and outbound communication tools, designed to carefully leverage the ideologies of classical push and pull marketing.

Inbound SMS

The voting codes that are displayed onscreen encourage the audience to send an SMS for their favorite participant. This is called an inbound SMS. Similarly, users send SMSes to learn more or subscribe to an advertised product. Later, the audience receives a customized message from you, as a response to the inbound SMS.

Kirusa Konnect’s inbound SMS solution can be availed to create a dedicated SMS communication channel for its users. One has to simply SMS a predefined message to a short code to connect. It has multiple applications ranging from lead generation campaigns to voting contests and information on-demand services.

Bulk SMS for Cheap SMS Marketing

Bulk SMS Marketing is one of the most prolific forms of communication in the 21^st century.

As a cost-effective push marketing medium, Bulk SMS marketing reaches out to maximum users over the most personal platform – the mobile phone – leaving room for personalization and emotive value.

Kirusa Konnect’s CPaaS portal offers a reliable platform for bulk SMS messaging, enabling marketers to send bulk SMS messages with just a few clicks. Konnect provides a classic SMS outreach campaign, using which promotional, informational and transactional messages can be easily communicated

SMS Tagging

Transactional SMS tend to have a higher click-through rate (CTR) compared to promotional SMS because they contain personalized information about the client’s account and transactions. What if there was a solution enterprise could use to leverage higher impression and mindshare of transactional SMS and use them for promotional messaging?

At Kirusa, we offer a service called SMS Tagging as part of our enterprise messaging suite. In essence, a solution that enables promotional SMS to piggybank on transactional SMS platform and gains audience mindshare.

Apart from that, companies can also save SMS bandwidth at an optimized cost, and there would be no need to send additional push messages. They can leverage on shorter promotional missives that blend with the existing transactional SMS.

In essence, Konnect offers multiple use value to the brand. In an era of aggressive marketing, Konnect is the best SMS marketing service for an omnichannel experience.

Tag: mobile marketing