In 2008, an unassuming 47-year-old stunned the audience with her rendition of “I Dreamed a Dream” from Les Misérables. Susan Boyle became an overnight sensation in the first round of ‘Britain’s Got Talent.’
Following this, she was one of 40 acts that were put through to the semi-finals. In the public vote, she received the highest number of votes and went through to the final.
The phone vote, which occurred after all the semi-finalists had performed, determined the first winner of the semi-final and took place via an exclusive phone line.
Does that ring a bell? Many of us have voted for our favourite performer in reality shows at some point, and we have used voting channels like SMS.
Didn’t the sheer act of voting keep us glued to the show? Did we eagerly wait for the latest episode to air? Weren’t we all increasingly engaged?
This happened because many shows nowadays deliberately adopt SMS marketing strategy to heighten their TRPs.
Leveraging an SMS Marketing Campaign
In the previous article, we suggested five essential tactics for an enhanced SMS marketing strategy. Having a USP, integrating your SMS campaign, location-based promotional SMS, etc. all sound good. Hence, it is equally important to adopt an SMS marketing solution for better implementation. How about an enterprise communication suite? Especially one that offers a complete set of SMS marketing solutions.
Let’s talk about Kirusa’s enterprise communication suite called Konnect. Apart from enabling the best marketing tactics, it helps you monitor, visualize and manage campaigns over a smart analytics portal.
It has a set of unique inbound and outbound communication tools, designed to carefully leverage the ideologies of classical push and pull marketing.
Inbound SMS
The voting codes that are displayed onscreen encourage the audience to send an SMS for their favorite participant. This is called an inbound SMS. Similarly, users send SMSes to learn more or subscribe to an advertised product. Later, the audience receives a customized message from you, as a response to the inbound SMS.
Kirusa Konnect’s inbound SMS solution can be availed to create a dedicated SMS communication channel for its users. One has to simply SMS a predefined message to a short code to connect. It has multiple applications ranging from lead generation campaigns to voting contests and information on-demand services.
Bulk SMS for Cheap SMS Marketing
Bulk SMS Marketing is one of the most prolific forms of communication in the 21st century.
As a cost-effective push marketing medium, Bulk SMS marketing reaches out to maximum users over the most personal platform – the mobile phone – leaving room for personalization and emotive value.
Kirusa Konnect’s CPaaS portal offers a reliable platform for bulk SMS messaging, enabling marketers to send bulk SMS messages with just a few clicks. Konnect provides a classic SMS outreach campaign, using which promotional, informational and transactional messages can be easily communicated
SMS Tagging
Transactional SMS tend to have a higher click-through rate (CTR) compared to promotional SMS because they contain personalized information about the client’s account and transactions. What if there was a solution enterprise could use to leverage higher impression and mindshare of transactional SMS and use them for promotional messaging?
At Kirusa, we offer a service called SMS Tagging as part of our enterprise messaging suite. In essence, a solution that enables promotional SMS to piggybank on transactional SMS platform and gains audience mindshare.
Apart from that, companies can also save SMS bandwidth at an optimized cost, and there would be no need to send additional push messages. They can leverage on shorter promotional missives that blend with the existing transactional SMS.
In essence, Konnect offers multiple use value to the brand. In an era of aggressive marketing, Konnect is the best SMS marketing service for an omnichannel experience.