Aimen has a cosy little diner that serves the best meatloaf. Weekends are usually packed with long queues in waiting; weekdays are not. She wonders why and decides to do something about it. Her meatloaves deserve better than weekend queues and a weekday dud.
This is when she overhears a customer reading out an SMS to her friend. The SMS says something about a 15 per cent discount on pizza rolls every Monday at a restaurant. Aimen knows the place because it is only a couple of blocks away. The girl reading out the SMS looks elated and suggests they visit the restaurant next Monday.
“Now, why haven’t I thought of it earlier?” thinks Aimen. She decides to look up SMS marketing ideas on the internet and perhaps some SMS marketing tools that could help with the implementation.
Implementing a Successful SMS Marketing Campaign
Aimen decides to promote her meatloaves. Most people stop by her place because no other diner serves meatloaves as succulent as her’s. It is time to capitalize on what she does best.
Aimen signs up with Kirusa’s Konnect portal and gains access to its SMS marketing platform. She buys a shortcode 660758 and reserves a keyword ‘LOAVES.’ After the configuration, Aimen creates a text for customers in her database.
Outbound Messaging
She begins with Konnect’s bulk SMS service and sends out promotional messages to all those who regularly visit the diner. The SMS contains a coupon code, which allows customers to avail a 25 per cent discount on meatloaves between 3pm-6pm every weekday.
With the help of SMS tagging, Aimen also inserts the coupon codes within billing details that she sends to people after every delivery.
So far, she has targeted every customer on the database and word gets around quickly. The diner is located on a popular street, and nobody wants to resist the attractive discount on meatloaves.
Inbound Messaging
She also puts up an advertisement outside the diner containing the shortcode for free deliveries. Sure enough, people start catching up, and within a few hours, Aimen starts receiving orders.
In fact, more people start visiting the diner on weekday afternoons for a taste of Aimen’s new item on the menu, the weekday meatloaf pizza special.
So we see that SMS marketing is crucial for small businesses, especially restaurants. It works wonders for the brand, particularly if you want to keep customers in the loop about discounts and coupons. The little perks and loyalty points will always keep them coming.
The analytical tools over platforms like Kirusa Konnect also enable international SMS marketing for overseas customers. A lot of restaurants and food chains are located across different countries and location is extremely crucial. Customers need to know where they are going to redeem offers.